Mission

Our work as insight researchers and cultural analysts starts with the human perspective. We listen, observe and take in the realities of people’s stories and experiences. We don’t provide quick-fixes and aren’t afraid to face the complexity of being human.

Through ethnography, we reveal cultural dimensions of everyday life. We believe numbers can explain things to a certain extent, but talking to people makes those numbers come alive and brings out meaning and emotional nuance.

We want cultural analysis to become an accessible tool for organizations exploring the rippling impact that they have on employees, clients and communities. We facilitate communication among different stakeholders and help organizations do better work with an understanding of human behavior.

How We Work

Problem

We listen to our client’s problem, rephrase it into research questions and propose a plan for finding answers and solutions.

Fieldwork

We engage in dialogue with different stakeholders and gather data using a variety of qualitative methods.

Analysis

We use social theories and analytical tools to uncover patterns, themes of concern and disjunctions relevant to the research questions.

Deliver

We present our findings in the desired format, with the goal of generating strategies and actionable solutions.

Follow Up

We offer support for implementation and evaluate the progress being made as a result of our research.

Expertise

At Square Culture, we use qualitative research to discover human needs, practices and beliefs which we transform into actionable insights for our clients. Through our interdisciplinary approach, we puzzle together different perspectives in order to go beyond assumptions and understand the everyday lived experience.

Applied cultural analysis is our tool to deepen knowledge about human experience as it is framed by culture. Our strength lies in our dialogical, analytical and self-reflective abilities that help us to listen, compare perspectives and ethically consider our positioning in research situations.

By using ethnographic methods and a multidisciplinary approach, we obtain data that is diverse and rich in details, allowing us to bring to light new ideas, issues and solutions. We explore situations from different perspectives and ask people about how and why they do things the way they do. We combine rigor, creativity and practicality to offer our clients a better understanding of other perspectives than their own with the aim of turning that understanding into actionable change.

Get in touch

Processing Personal Data and GDPR

What is the GDPR?

The EU General Data Protection Regulation (GDPR) is a recent regulation that addresses EU citizen’s personal data collection, use, processing and transferring in or outside of the EU. It applies to all EU member states and any entity that transfers personal data outside the EU.

How our market research services are liable for GDPR?

We offer market/public opinion research services, therefore, like other market research organizations we often collect personal data. Since we have our business activities in Sweden, as an EU state member, and often do research with EU citizens, we are liable for GDPR.

Read more here