Our work as insight researchers and cultural analysts starts with the human perspective. We listen, observe and take in the realities of people’s stories and experiences. We don’t provide quick-fixes and aren’t afraid to face the complexity of being human.

Through ethnography, we reveal cultural dimensions of everyday life. We believe numbers can explain things to a certain extent, but talking to people makes those numbers come alive and brings out meaning and emotional nuance.

We want cultural analysis to become an accessible tool for organizations exploring the rippling impact that they have on employees, clients and communities. We facilitate communication among different stakeholders and help organizations do better work with an understanding of human behavior.

How Qualitative Research Look Like

Problem

We listen to our client’s problem, rephrase it into research questions and propose a plan for finding answers and solutions.

Fieldwork

We engage in dialogue with different stakeholders and gather data using a variety of qualitative methods.

Analysis

We use social theories and analytical tools to uncover patterns, themes of concern and disjunctions relevant to the research questions.

Deliver

We present our findings in the desired format, with the goal of generating strategies and actionable solutions.

Follow Up

We offer support for implementation and evaluate the progress being made as a result of our research.

Are you a student studying Social Anthropology, Ethnology or Cultural Analysis in either Sweden or Denmark and looking for an internship course ay your university?

Get in touch