We offer applied research services for businesses and organizations who are looking for deep insights about users, their needs and their interactions with a product or a service. Our research is human centered and we use qualitative research methods such as in-depth interview, focus group and participants observation to collect rich data about people’s lives, needs, habits and perception.
We analyze data to discover where the problems lie and we support organizations in finding solutions and serving their customers better. Read below more about how our research is shaped in different contexts.
We offer applied research services for businesses and organizations who are looking for deeper insights about users’ needs and how people interact with a product/service. Our research is human centered and we use qualitative research methods such as in-depth interviews and participants observation to collect rich data about people’s lives, needs, habits and perception. We analyze data to discover where the problems lie and we support organizations in finding solutions and serving their customers better. Read below more about how our research is shaped in different contexts.
User Experience & Product Development Research
One of the pitfalls of product design is not gathering enough insights about users’ needs or interaction with the product.
As cultural analysts, we enter people’s everyday lives and collect data about their experience, pain points and desires in order to compose thick descriptions and identify patterns that can be used for user-centered innovation strategies.
We look at factors such as usability, social and environmental impact, communication, convenience, cultural value and meaning.
Qualitative Market Insights
Whether our client is thinking about a new market or wants to better understand the one they’re active in, we can offer insights for mapping stakeholders, consumer segmentation and branding.
Our approach to market research is insight oriented, focusing on cultural aspects such as beliefs, practices, assumptions and motivations. Our insights are practical, and we provide cultural guidelines for approaching different market segments.
Community Research
Our in-house projects consult NGOs and local communities who benefit the society and makes the world a better place.
Community research helps non-profitable organisations and initiatives to better understand how they can address their needs. Through focus interviews and participant observations, this research identifies people’s attitudes and habits in regards to structural functions in society.
We do research on topics such as diversity, vulnerability, public awareness campaigns and community art projects.
Mobility & Urban Development Research
Urban planning today needs smart and sustainable solutions that take the real needs of their city dwellers into account.
We talk to residents and tourists, do walk-alongs and observe happenings in order to understand people’s perception of the public space. We offer mapping and consultancy services regarding people’s movement and how that changes over time.
Organizational Change Research
Whether it’s customer service, employee engagement or sustainable business, we work with organizations that want to improve their processes and create more meaning.
We interview staff, sit in meetings and compare perspectives in order to understand the inner workings of the organization and how to make improvements.
We also organize cultural awareness presentations and workshops to support organizations in making sense of abstract, ambiguous and eclectic cultural phenomena.
We offer digital trainings!
We have various digital trainings for entrepreneurs and established companies to help developing their business. We also offer tailor-made trainings designed regarding our customers’ needs. We arrange our digital trainings for both private and public groups. Here are some of example digital trainings that we offer:
Smart Market Research for Entrepreneurs
What is Cultural Analysis and how to use it strategically for your business?
Understanding Consumer and User Needs through Qualitative Research
Consumer/ Customer Profiling and Stakeholder Mapping
Interviewing Techniques for User & Consumer Research
Understanding Organizational Change
Uncertainity at Workplace
Sounds interesting?
Who We Work With
Email Us
contact@squareculture.se