I’m Sahra, a trained qualitative researcher and an enthusiastic insight analyst.
I am passionate to understand how people experience products and services and turn that understanding into strategic actions for clients. Deeply interested in UX, product development, branding, and consumer/customer research.
I enjoy collaborating in a multicultural environment. I have experience in communication from Ideon Science Park in Lund and Boyner Group in Istanbul, where I supported companies in managing events and social media, enhancing website content and designing visuals. I have been freelancing as a content creator for different companies since 2015.
Born in Istanbul. I studied Language and Literature at Bogazici University. During my BA, I had a chance to study at Copenhagen University and then I have fallen in love with Scandinavian culture and decided to stay. Completed my Master’s in June 2019 at Lund University and since then I work with helping different businesses and organizations to obtain a deep understanding of their customers with fresh insights based on researches.
Additionally, I currently lead Women in Entrepreneurship community powered by Skåne Startups in Southern Sweden to encourage women interested in entrepreneurship to exchange their hands-on business experiences and insights, which could lead to starting a new business or developing current ones.
Here is my publicly shared Master’s thesis as an example of how I work and make sense different consumer beliefs, behaviours, stories and experiences and turn them into applicable insights:
Close Enough: A Cultural Analysis of Plant-Based Meat Consumption in Everyday Food Practices