We are four cultural analysts based in Sweden who work internationally to help organizations understand their customers, employees and communities by generating fresh insights about human experience in different settings.
Through our work, we seek to bridge perspectives from different stakeholders in order to help develop collaborative communication, products and services with an awareness of the human component.
We offer applied research services for businesses and organizations who are looking for deep insights about users, their needs and interactions with a product or service. Our research is human centered and we use qualitative research methods such as in-depth interview, focus group and participant observation to collect rich data about people’s lives, needs, habits and perceptions.
We analyze data to discover where the problems lie and we support organizations in finding solutions and serving their customers better. Some of our research fields are given below.
User Experience & Product Development
Mobility & Urban Development
Organizational Change Research
Why Choose Us?
With our well honed research skills, international background and deep drive for change, we are the ideal partner for projects requiring flexibility, creativity and solution-finding. We want to build long-term partnerships with our clients and offer support throughout all stages, from defining the problem to implementation and follow-up.
All data is gathered and analyzed in-house to deliver high quality insights.
Our holistic approach reveals hidden cultural aspects that shape everyday interaction.
We combine real life data with cultural theory for deeper analysis.
Each project is personalized depending on our clients’ organizational needs.
Our Work Process