Exploring stories

beyond numbers

Square Culture

We are four qualitative researchers and insight analysts based in Sweden who work internationally to help organizations understand their customers, employees and communities by generating fresh insights about human experience in different settings.

Through our work, we seek to bridge perspectives from different stakeholders in order to help develop collaborative communication, products and services with an awareness of the human component.

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Square Culture works hard for discovering the effects of the corona pandemic on people’s lives, needs, habits and perceptions. Our insights come from human-centric researches where various qualitative research methods are conducted to collect rich data relevant to the coronavirus phenomena.

With our corona chronicles we aim to share real stories by people who are affected by the coronavirus in different ways and make their challenges heard by relevant stakeholders.

Read below our corona chronicle articles with different focuses including work life, social life, mobility, and emotions.

View articles here

Our Services

We offer applied research services for businesses and organizations who are looking for deep insights about users, their needs and interactions with a product or service. Our research is human centered and we use qualitative research methods such as in-depth interview, focus group and participant observation to collect rich data about people’s lives, needs, habits and perceptions.

We analyze data to discover where the problems lie and we support organizations in finding solutions and serving their customers better. Some of our research fields are given below.

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User Experience & Product Development

Market Insights

Community Research

Mobility & Urban Development

Organizational Change Research

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Why Choose Us?

With our well honed research skills, international background and deep drive for change, we are the ideal partner for projects requiring flexibility, creativity and solution-finding. We want to build long-term partnerships with our clients and offer support throughout all stages, from defining the problem to implementation and follow-up.

  • All data is gathered and analyzed in-house to deliver high quality insights.
  • Our holistic approach reveals hidden cultural aspects that shape everyday interaction.
  • We combine real life data with cultural theory for deeper analysis.
  • Each project is personalized depending on our clients’ organizational needs.
qualitative research

Why Choose Us?

With our well honed research skills, international background and deep drive for change, we are the ideal partner for projects requiring flexibility, creativity and solution-finding. We want to build long-term partnerships with our clients and offer support throughout all stages, from defining the problem to implementation and follow-up.

All data is gathered and analyzed in-house to deliver high quality insights.

Our holistic approach reveals hidden cultural aspects that shape everyday interaction.

We combine real life data with cultural theory for deeper analysis.

Each project is personalized depending on our clients’ organizational needs.

Our Work Process

Problem

Fieldwork

Analysis

Deliver

Follow Up

Learn More about our strategy

The Team

MANUELA BJÖRKMAN

Co-Founder

PROFILE

SAHRA ROSENKVIST

Co-Founder

PROFILE
Linn Bjorklund

LINN BJÖRKLUND

Co-Founder

PROFILE
Vera Johansson

VERA JOHANSSON

Co-Founder

PROFILE

MATTHEW SHORT

Creative Strategist

PROFILE

Who We Work With

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